One of the bigger topics that is often overlooked by people looking to generate passive income online is marketing automation. One of the beauties of taking your business to the internet is understanding how you can capture leads into a coherent CRM that segments users by interest into lists that can be automatically e-mailed via autoresponders. This is the beginning of your residual income. Start with residual marketing!
Yes, that was a big sentence. I don’t expect you to understand exactly what that means (if you do great). I want to help you understand exactly what each section of marketing automation can do for your business and some of the thought processes that go behind creating a functional campaign for you business.
Developing Customer Persona’s
The first key to marketing automation is understanding WHO you are marketing to. Sounds basic, right? You’d be surprised how many online stores fail by just diving into using all the cool tools without realizing who they are really even marketing to. Break down who your best customers are into three basic persona’s to start off with.
Figure out who they are, what they do, what they like, where they live, what gender they are, what their family is like, where the shop, the type of clothes they wear… basically you need to be very well acquainted with the person your hunting… errr marketing to. : )
Create a Call to Action that Draws in Your Persona’s
Otherwise known as a CTA. A call to action must answer a question or fit a current top of mind desire that your persona wants. Once you’ve figured out your CTA you’ll need to develop a landing page with high quality content that drives them to this CTA.
Create Great Content
Simply, great content draws in your target market to take action. It compels them to move down your “funnel” into a conversion. You’ll need to be a great copywriter or higher someone who knows how to be a great writer. This is imperative to developing passive income.
Funnel People to Your Landing Page
Once you’ve got the knack for creating good content you’ll be able to funnel traffic to your landing pages to get them to convert at different levels. This has everything to do with “Funnel Conversion” tactics. You’ll need to take people who are at the top of the funnel (not ready to make a decision) to the bottom of the funnel (converting). This of course means you’ll need to track your conversions with a robust analytics system (Google Analytics). You can use tools like Hubspot as well for setting up the entire sequence above. It’s more of an all-in-one solution for passive income generators.
I hope you’ve been able to benefit from my post on developing your marketing automation be sure to check out my other posts for more tips to creating a passive income stream.